Pip Danrell – Founder - Corporate Mums

Pip Danrell is the founder of Corporate Mums and in March 2010 successfully launched her own range of professional and stylish organisers and planners designed specifically to bring order and calm to the lives of busy and working parents.

The Corporate Mums range includes 6 original designs and is brand new to the Australian market.  Pip’s dream was to design a quality range of organisers that appealed to parents of children aged between 0 – 16yr for everyday use, and for customers seeking a stylish quality gift to give a loved one for occasions such as Mum’s returning to work, baby showers, birthdays and Christmas.

With a clear focus on planning and organising, Pip’s innovative range of support tools have also helped hundreds of mum’s transition back into the workforce after having children, by enabling them to prioritise work and family commitments and control their valuable time.

Prior to establishing Corporate Mums Pip enjoyed a successful career in Human Resources, recruitment and coaching, preceded by 9 years in Hotel Management within the corporate sector.

Pip graduated in Hotel Management and Tourism, and has further qualifications in Human Resources, a Certificate in Management and Cert IV in Workplace Assessment and Training.

Pip is married with 3 children, a lover of red wine, sushi, fine chocolate and family adventure holidays.  She works hard to find a healthy balance between her career and her family life and is passionate about designing organising solutions for today’s busy and working parents. She shares her organising and planning tips on the Corporate Mums website and in her newsletter “Organising tips….for busy and working mums” (subscribe online to receive this).

The Corporate Mums range is now available through a growing list of specialist retail outlets and online via the Corporate Mums website.

Sean Christians – Graphic Designer – Dip. Graphic Design
 

Sean from Start Something is the creative mind and inspiration behind Corporate Mums graphic designs and print layout.  After gaining a Diploma in Graphic Design and Marketing, Sean continued his studies in Communication Design. Now with over 6 years work experience as a graphic designer with special interests in logo design and digital art (photo manipulation and illustration) Sean’s passion and enthusiasm to create unique and stylish designs is reflected continuously throughout his work.   A highly valued member of the Corporate Mums team.

How Corporate Mums began….

When Pip Danrell decided to start her family over 7 years ago, she knew that finding a balance between returning to part-time paid work and spending quality time raising her children would be a challenge.  After Pip’s 3rd child arrived and with school hours to negotiate, the pendulum finally swung towards Pip being a stay-at-home-mum.  However, the itch to continue working Part-time vs. the importance of “being there” for her 3 children (with no local family support and a husband who travelled frequently with work) led Pip to one conclusion. The need to establish her own home based business which had the flexibility to meet both her family needs and satisfy her desire to continue working and utilising her business skills.
 

During those early years of juggling work, children routines and taking on committee and parent representative roles with her children’s kindergarten and school, it became obvious to Pip just how important it was to organise, prioritise and plan for the days and weeks ahead.  And having professional tools and notes and her fingertips to feel like she was ‘in control’ even on the mornings when she wasn’t, was important for her wellbeing.

So, after struggling to find parenting support tools that supported her busy life and those of her work colleagues and friends, Pip decided to design her own range.  It took just over 12 months to design, market test and tailor the products for today’s busy mums.

In November 2009, Pip was accepted into The Body Shop’s training initiative Bizness Babes which provides invaluable support and training resources for women and mums wishing to start their own small business. And in March 2010, at her graduation, Pip officially launched the Corporate Mums brand online.

Since March, Pip has been invited to speak on occasion, and is also a Professional Support Adviser offering organisational and planning tips on the Family Capers forum. 

Available in a growing number of specialist retail outlets including Mama’s Home in Windsor, and Riverbend Books in Bulimba and with product available online, Corporate Mums is being recognised as an innovative quality brand.

As a busy mother of 3 young children, (a Sheltie named Flash!), loving wife, involved kindergarten and school parent, social networker and business entrepreneur, Pip leads a well balanced and happy life.